Archive for March, 2010

Supermarket promotes hypnotherapy for weight control

Wednesday, March 31st, 2010

Hypnotherapy continues to make great strides in public acceptance these days.

It’s heartening to see that the lead item in a major article on ‘weight loss’ in the April edition of Sainsbury’s Magazine trumpets the benefits of hypnotherapy. “Hypnotherapy helped me change my bad habits” exclaims a university administrator describing how successful it had been for her.
A number of high profile celebrities and movie stars have recently become fans of hypnotherapy which has helped them overcome a number of problems. Not surprisingly, this new level of interest is now being reflected in a wide variety of magazines.
Thinking back just a few years, the doctors and consultants I spoke to were fairly sceptical – still locked in the ‘swinging watch’ stereotype. Nowadays that’s the exception rather than the rule.
This week St Mary’s University College in London announced a new 3 year degree course in Clinical Hypnosis.
It can’t be long before the NHS automatically refers patients to hypnotherapists, particularly for complaints such as IBS. It is not only clearly seen to be an extremely effective therapy, but it has the added benefit of saving the Health Service money, which according to politicians of all stripes, is top-priority in these cash-strapped times.